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Ideas worth shipping

Practical notes on engineering, product, and growth from the team.

1 min read

The best code is the code you delete

Our most productive afternoon last month ended with a negative diff. Here's why removing code beats adding it.

EngineeringSimplicity
1 min read

How we build sub-second Next.js sites

The performance principles behind every site we ship — and how to hit a 90+ Lighthouse score without sacrificing design.

Next.jsPerformance
1 min read

Ship boring technology on purpose

The most exciting decision on our last project was choosing the most boring database we could find.

ArchitectureEngineering
1 min read

Downtime is a revenue problem, not a status page

Why framing outages in dollars — not percentages — changes how teams prioritize reliability.

ReliabilityMonitoring
1 min read

AI won't replace your engineers — it'll promote them

A client asked if AI would take their team's jobs. The honest answer: it already took part of mine, and I don't miss it.

AIEngineering
1 min read

What your status page says about you

You can tell a lot about a company from its status page — not when everything's green, but from how it behaves mid-incident at 2 a.m.

ReliabilityTrust
1 min read

Splitting the bill is a UX problem, not a math problem

The math of splitting a dinner bill is trivial. So why does it ruin the end of a good night?

ProductUX
1 min read

Every analytics dashboard lies a little

Your marketing dashboard is confident, colorful, and slightly wrong. That's not a bug — it's the nature of measuring humans.

MarketingAnalytics
1 min read

Dark mode is a courtesy, not a feature

Somewhere along the way, dark mode became a checkbox on a roadmap. It should be a habit — like holding the door.

DesignFrontend
1 min read

Your database is not a message queue

It works in the demo. It works for a month. Then Black Friday arrives and your 'queue' takes the whole app down with it.

ArchitectureBackend
1 min read

The 3 a.m. test for managed infrastructure

There's only one infrastructure question that really matters: when it breaks at 3 a.m., who wakes up?

Managed ITReliability
1 min read

Caching is just remembering well

Every hard problem in computing has a shortcut named after it. This one is just the art of not doing the same work twice.

PerformanceEngineering
1 min read

EVs are software with wheels

Pop the hood of a modern electric vehicle and the most interesting part isn't the motor. It's the code.

EVProduct
1 min read

Security is the feature nobody sees

No customer has ever emailed to thank you for not getting breached. That's exactly why it's so easy to underfund.

SecurityTrust

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