Built by people who ship their own products
Boolean Array is a software studio based in Ontario, Canada. We build and run software for businesses — and we build and run our own products too, which means we have skin in the game.
Technology that removes friction, not adds it
Most business owners don't want to think about software. They want their business to work — reliably, quickly, without surprises. We exist to make that happen.
We're not a large agency with account managers and handoff chains. We're a small, senior team that builds things ourselves, owns the outcome end to end, and treats your business like it matters — because it does.
What we believe
Four principles we actually follow, not just list on a marketing page.
Performance-obsessed
Sub-second experiences and 90+ Lighthouse scores are the baseline, not the goal.
Secure by default
Modern security headers, PII protection, and Canadian privacy compliance built in.
Product mindset
We ship our own products, so we build yours like owners — for outcomes, not hours.
Autonomous by design
AI-assisted systems that reduce toil and scale with your business, not your headcount.
How we got here
Founded
Boolean Array started as a one-person consultancy, taking on custom software projects for local businesses in Ontario.
Expanded service offering
Growing client demand led us to formalize our four core verticals: software engineering, app development, digital marketing, and managed IT.
First product shipped
WhatsYourShare launched — our first consumer app, built to solve a problem we kept running into personally.
SiteBleed & ElseLane
Two new products shipped — an uptime monitoring platform and an AI API failover layer used by developers worldwide.
Today
Fifteen years in, still a small team — four service verticals, five products, and a commitment to shipping software that actually works.
Based in Ontario, Canada
We work with clients across Canada and internationally. Remote-first, async-friendly, and available when you need us.
Let's build something worth shipping.
Tell us about your project and get a free, no-obligation consultation. We reply within one business day.